Morgan Stanley
  • Research
  • April 7, 2025

Tufan Erginbilgiç: Leading Rolls-Royce's Bold Transformation

Morgan Stanley sits down with Rolls-Royce CEO Tufan Erginbilgiç to explore how he’s leading an iconic brand through a bold transformation – focusing on innovation, mindset shifts, and a granular strategy for growth.

 

For more than a century, Rolls-Royce has been a global leader in aerospace and defense, powering everything from commercial airliners to nuclear submarines. After it was nearly grounded by the COVID-19 pandemic, the company turned to transformation specialist Tufan Erginbilgic, who stepped in as CEO in 2023.

In the latest episode of Exceptional Leaders / Exceptional Ideas, Morgan Stanley’s European Aerospace and Defense analyst Ross Law visits Rolls-Royce's London headquarters to talk with Erginbilgiç about his vision for transforming Rolls-Royce from a legacy powerhouse into a high-performing, resilient, and growing global leader. 

 

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