The Future of Giving Report

How Australia’s next generation is reshaping philanthropy

Australia is entering the largest intergenerational wealth transfer in its history. As wealth moves into the hands of the next generation, so too does the opportunity to redefine how capital is used – not just to preserve wealth, but to create lasting social impact.

 

Philanthropy is shifting from a transactional act to a more personal and participatory expression of values. The next generation is engaging through deeper involvement, skills‑based contribution and long‑term partnerships. Families are increasingly using structured giving vehicles to embed values, enable intergenerational decision‑making and create lasting impact.

 

While Australia’s tall poppy culture has long encouraged private giving, attitudes are evolving, with greater openness embraced as a way to normalise philanthropy and inspire wider action.

 

The Future of Giving report explores how the next generation of high‑net‑worth Australians are changing the way philanthropy is understood, governed and practised – with a stronger focus on purpose, participation and measurable outcomes.

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Key insights at a glance

  • The next generation under 50 is significantly more likely to feel a personal responsibility to use wealth for social good.
  • Visibility of impact is a key driver: 58% say clearer evidence of outcomes would encourage greater giving.
  • Philanthropy is becoming cause driven rather than institution led, with a strong preference for alignment with personal values.
  • Structured giving vehicles such as Private and Public Ancillary Funds (soon to be known as Giving Funds), are emerging as the backbone of next generation philanthropy.
  • Digital channels are transforming discovery, engagement and participation — making giving easier, measurable and social.
This report reflects our ongoing commitment to supporting our not-for-profit and philanthropic clients. As wealth transfers across generations, there is a powerful opportunity for philanthropy to drive real change—unlocking innovation, responding to unmet needs, and strengthening communities.
Morgan Stanley Wealth Management Australia

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